The 2011 Rolex 24 At Daytona featured 3.1 million unique viewers tuned in to part of the SPEED broadcast. The broadcast averaged 443,000 viewers and peaked at 873,000 viewers for the checkered flag. The Rolex 24 At Daytona preview show also drew impressive ratings leading up to the Rolex 24 At Daytona, with an average of 606,000 viewers tuned in to the first showing on FX. The Rolex Series had more unique viewers tuned in to SPEED than any other road racing series in 2010, 29% more than F1 and 42% more than ALMS. Looking at the long-term trend, 2010 Rolex Series ratings are up 58% over 2003.

SPEED is one of the fastest-growing sports cable networks in the country and is now available in more than 77 million homes in North America. The 2011 season marks the twelfth year that SPEED has covered the GRAND-AM Rolex Series.

GRAND-AM is also proud to partner with Azteca America Central Florida for “Al Volante con GRAND-AM,” the first Spanish-language news magazine show devoted to GRAND-AM.

Motor Racing Network (MRN) began fulltime race coverage of the GRAND-AM Rolex Sports Car Series presented by Crown Royal Cask No. 16 for the 2010 season, and that relationship will continue in 2011 as all 12 Rolex Series races will be covered. The MRN race broadcasts are heard by thousands of race fans who tune into several radio affiliates across the U.S.

In addition, MRN provides race event coverage to Sirius Satellite Radio and is streamed live at